A month-long editorial campaign to help provide tools and resources for Girls’ Night In readers trying to cope and process through COVID and National Mental Health Awareness Month.

Role: Pitched and concepted campaign and editorial calendar, creative direction, copywriting, coordinating with talent and guest editors, oversaw social execution, project production.

Design by Coco Lashar.

A month-long social + editorial holiday campaign hosted by GNI and meant to inspire a more relaxed holiday season. Each week focused on one of four topics: gifts, play, books, and celebration.

Role: Pitched and concepted campaign and editorial calendar, creative direction, copywriting, oversaw social strategy and execution, project management and production.

Design by Leah Schmidt.

A month-long campaign in partnership between Spindrift and Girls’ Night In with a goal of introducing Spindrift’s newest flavor (pineapple!) alongside ideas and inspirations for weekend fun.

Role: Pitched and concepted campaign and editorial calendar, creative direction, copywriting, oversaw social strategy and execution, project management, and production.

Design by Sarah Gerrity.

Built in ten days in March 2020 to help readers navigate taking care of themselves, their mental health, their communities, and their kids as the realities of COVID slowly unfolded.

Role: Built launch and maintenance content strategy, ops, and calendar. Oversaw daily content creation, curations of resources, and coordination with guest contributors.

Design by Leah Schmidt.